平臺(tái)CollectionBoost項(xiàng)目如何確定搜索詞的競(jìng)價(jià)？

您的搜索詞競(jìng)價(jià)越高，就越有希望中標(biāo)并最大化自己的產(chǎn)品集合曝光量。在“創(chuàng)建活動(dòng)”頁面上設(shè)置競(jìng)價(jià)時(shí)，如果您輸入的金額過低，對(duì)熱門搜索詞而言競(jìng)爭力太弱，您會(huì)收到建議您提高競(jìng)價(jià)的提示消息。

在上述示例圖片中，搜索詞“portable speaker”（便攜式揚(yáng)聲器）的競(jìng)價(jià)須為7.5美元或以上，才有機(jī)會(huì)在推廣競(jìng)選中獲勝。您仍然可以自行設(shè)置低于推廣競(jìng)選閾值的金額。如果您的競(jìng)價(jià)為空或該搜索詞未被選中進(jìn)行推廣，那么您將無需為該搜索詞付費(fèi)。您活動(dòng)的總花費(fèi)等于您所有被接受的搜索詞的競(jìng)價(jià)總額。

您可以前往“管理您的 CollectionBoost”頁面，在“活動(dòng)”標(biāo)簽頁上選擇某個(gè)活動(dòng)，然后在下拉菜單中查看該活動(dòng)的競(jìng)拍結(jié)果和發(fā)票。如果您的搜索詞競(jìng)價(jià)中標(biāo)，則該競(jìng)價(jià)的“狀態(tài)”列下將會(huì)顯示“已接受”。如果您未中標(biāo)，則將顯示“被拒絕”。

4. How do I determine what to bid on my Search Terms?

The more you pay for your Search Term bids, the higher chance you have to win the bid and maximize Collection Impressions. When setting your bids on the Create Campaign page, you will receive a tooltip message recommending that you increase your bid if you have entered an amount that is too low to be a competitive bid for a popular Search Term.

In the example image above, the Search Term “portable speaker” requires a bid of $7.5 or higher to be in contention for promotion selection. You will still be allowed to set your bid if it is below the threshold amount for promotion selection. If your bid is empty or the Search Term is not selected for promotion, you will not be charged for that Search Term. The total spend for your campaign will simply be the sum of the bids of all your accepted search terms.

You can view the result of a bid auction and invoice of the campaign in the dropdown menu for your selected campaign in the Campaigns tab on the Manage your CollectionBoost page. If you win the bid for your Search Term, you will see the Status shown as Accepted under the bid Status column. If you lose the bid, the Status will show as Rejected.

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