亞馬遜又更新了評(píng)論規(guī)范啦！所以小編也遇到更多類似“可不可以發(fā)催評(píng)、索評(píng)”這樣的疑問，下面先給大家解讀一下這次的政策，以及應(yīng)對(duì)的方法和技巧。

首先來看看最新亞馬遜Prohibited seller activities and actions (賣家違規(guī)活動(dòng)及行為)的邀請(qǐng)?jiān)u論規(guī)范。

　General Guidelines

　(一般準(zhǔn)則)

　Misuse of ratings, feedback, or reviews:

　(濫用商品評(píng)論、賣家反饋和評(píng)分)

　Any attempt to manipulate ratings, feedback, or reviews is prohibited.

　(任何操作商品評(píng)論、賣家反饋以及評(píng)分的行為都不被允許。)

Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.

You may request feedback from a buyer

You may request feedback from a buyer

You may request feedback from a buyer

很重要~特別講三次

「賣家反饋和評(píng)分：賣家反饋的評(píng)分功能提供買家一個(gè)衡量賣家績(jī)效的標(biāo)準(zhǔn)，幫助賣家在亞馬遜站點(diǎn)中提升自家店鋪的名氣。提交賣家反饋的內(nèi)容不可含有辱罵與不恰當(dāng)?shù)淖盅郏蛐孤┵I方私人資訊，并禁止自己給自身經(jīng)營(yíng)的店鋪反饋。你可以向買家邀請(qǐng)反饋，但嚴(yán)禁任何金錢或物質(zhì)等誘因作為買家撰寫及移除評(píng)論的獎(jiǎng)勵(lì)。」

Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers’ experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.

　原文翻譯：

「商品評(píng)論：亞馬遜的買家可提交正負(fù)商品評(píng)論來傳達(dá)對(duì)商品或服務(wù)的感想，作為消費(fèi)者重要的商品訊息來源。禁止針對(duì)跟自身有利益關(guān)系的商品，或?yàn)樽陨硪约案?jìng)爭(zhēng)對(duì)手的商品撰寫評(píng)論。此外，提供犒賞(包括免費(fèi)或是折價(jià)的商品) 來邀請(qǐng)?jiān)u論不被許可。提供犒賞只邀請(qǐng)?jiān)u論，或是只邀請(qǐng)?jiān)u論也不被準(zhǔn)許。賣家不行請(qǐng)求買家更改或是移除差評(píng)。」

簡(jiǎn)單明了還是看不懂，沒關(guān)系!

酷仔把重點(diǎn)都劃出來了!

帶好小板凳，劃重點(diǎn)!!!

嚴(yán)禁任何金錢或物質(zhì)上等誘因作為買家撰寫及移除評(píng)論的獎(jiǎng)勵(lì)。

提供犒賞(包括免費(fèi)或是折價(jià)的商品) 來邀請(qǐng)?jiān)u論不被許可。

提供犒賞只取得好評(píng)，或是只取得好評(píng)也不被準(zhǔn)許。

賣家不能請(qǐng)求買家更改或是移除差評(píng)。

安全!

只有這方法才讓你在亞馬遜上做的長(zhǎng)長(zhǎng)久久!

你可以發(fā)郵件向買家邀請(qǐng)賣家反饋和商品評(píng)論，但 no string attached (不要免費(fèi)或折價(jià)送這送那，還要求好評(píng)!)。最重要的!使用軟件發(fā)郵件邀請(qǐng)?jiān)u論安全又有效!

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。