照明類商品描述

描述商品時(shí)，您也許想給某些重要特性加上項(xiàng)目符號(hào)。 然而，這就偏離了只要求切中主題的描述了。寫得好的商品描述能使買家在腦海里暢想其擁有或把玩商品的感覺。

替買家著想：他們有什么樣的感覺、觸覺和問題？ 加入商品的使用感覺、用途和給人們帶來(lái)的好處能激發(fā)買家的想象力。這是您近在咫尺就可以創(chuàng)造的店內(nèi)體驗(yàn)。

商品描述應(yīng)不超過(guò) 2000 字符。

示例

好：

商品描述

商品描述
優(yōu)質(zhì)地面照明 GL6543-BK-GLI 林肯公園Torchiere是一款價(jià)格實(shí)惠的落地?zé)簦涞鬃喂虉?jiān)實(shí)，內(nèi)裝一顆 55W 的高能效熒光燈泡，能發(fā)出溫暖、明亮的光芒。這款經(jīng)典 torchiere 配有全程調(diào)光器，您可以營(yíng)造出完美的居家或辦公氛圍。林肯公園 torchiere 的燈柱上有個(gè)旋鈕，旋轉(zhuǎn)它就可以調(diào)節(jié)燈光的明暗。旋鈕既是開關(guān)，也是調(diào)光控制器，其高度適宜，站在桌上、床上或沙發(fā)上就可以夠著。  林肯公園 torchiere 高 72 英寸，有限擔(dān)保期兩 年。

Product Descriptions in Lighting

As you describe your product, you might want to include some key features listed in your bullet points.  However, go beyond a simple to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling your product.

Put yourself in your customers' shoes: what would they want to feel, touch, and ask?  Incorporating information about the feel, usage and benefits of your product can fire the customer's imagination. This is as close as you can come to creating an in-store experience.

Product Descriptions are limited to 2000 characters.

Do	Do Not
Describe the major product features and list product information including size, used-for and style Keep it short, but include critical information Include accurate dimensions, care instructions and warranty information Use correct grammar and complete sentences	Do not include your seller name, e-mail address, website URL, or any company-specific information Do not write about anything but the product for sale; this is your opportunity to tell the customer what they are buying Do not mention competitor names outright Do not include promotional language such as "sale" or "free ship" (use the Promotions tool instead) Do not abbreviate

Examples

Good:

Product Description

Product Description
The Good Earth Lighting GL6543-BK-GLI Lincoln Park Torchiere is an affordable floor lamp with a strong, sturdy base and a 55-watt energy-efficient fluorescent bulb that emits a warm, bright light. This classic torchiere also features a full-range dimmer, so you can create the perfect atmosphere for your home or office. You can control the brightness of the Lincoln Park Torchiere by turning the knob that is conveniently located on the light post. The knob works as both the on/off switch and dimmer control, and it is at a height that is easily reachable from a desk, bed, or couch.  The Lincoln Park Torchiere is 72 inches tall and is backed by a two-year limited warranty.

Bad:

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。